Sales and marketing are the cash cows of any firm/companies and business. Since side hustles are a one-man show, a sales and marketing strategy should be key.

1. Attitude: Everyone knows that’s your business, and they respect you for that now; can you respect your client with a better attitude? The right attitude shall be the attitude that relates with your business for example, how do you treat clients in your 5:00pm-10:00pm salon? Because this is a long day, you will require workers who are inviting and refreshing to clients.
2. Have a unique aura that grounds you; how different is the environment of your business? If it’s music, lighting, and decor, the work around it should represent who you are and what you stand for in the business.
3. Product presentation: – before I learnt this idea in catering and cookery, it always fascinated me why a green leaf is thrown on top a steak or on the cousins and other dishes. The whole idea is to create an appealing picture that communicates to the mind that this is a good meal. If you are doing a side hustle, you just need this: how different are your deliveries? How excellent is your customer service? Do you offer callbacks to gather feedback and provide a place for your clients to listen? For example, if you’re delivering burgers, you can earn more trust and confidence from clients. Every time you deliver, you can choose to let your client take a bite before you leave. For example, you can ask, “Can you have a bite before I leave?” Your feedback is key to my business. That alone can earn you the whole neighborhood for business:-

Simply because you have the confidence to ask your clients to take a bite before you leave, you amplify your brand’s loyalty and win customer trust.

Don’t look for the TV ads; they will look for you as they benchmark your sales and sales techniques. Just create a strong worth-a-ring and grid; you will receive free ads at prime time. With the emergence of the internet, you only need a smartphone and a small Facebook or Twitter account to start selling. With your phone, you can take pictures and post, and as you are busy running errands for the desk boss, you are marketing your evening deliveries.

It takes one happy customer to hit the jackpot for your business or hustle. Whatever you are doing in sales should earn you points and compliments for the business, and the referrals you get should be mind-blowing. 5 happy customers can give you 25 clients in return, and the multiplier goes on and on.